Sure looks like a sticker difference. I prefer a stubby bumper, the departure angle can be a huge benefit vs a larger bumper like the ones you posted.

 

View attachment 4159005 https://metalcloak.com/jeep-tj-lj-wrangler-parts-accessories/tj-lj-wrangler-bumpers.html

https://www.jcroffroad.com/category/TJ-YJ-CJ.html

JCR and Metalcloak are the two top dogs. I'm a big fan of Metalcloak's modular system. They both utilize Sandtex Powder Coat which is excellent quality but Metalcloak provides higher grade and more corrosion resistant hardware.

Stubby's are definitely the way to go. Those giant bumpers you've selected can inhibit approach angle. If you like the monster bumpers, hey go for it but typically you would want to go as low pro and high clearance on bumpers as you can get.