Years ago I used to buy MTs, partly because I wheeled; partly because ATs looked lame like all-seasons.
But MTs came at a price: they were heavy, stiff, noisy, expensive to buy and didn’t last long.
Then KO2 came out: it was a game changer. They were comfortable, quiet, great in winter, reasonably capable off-road, and lasted twice as long as the average MT. Best of all, they didn’t make your rig look like a station wagon.
Today we take it for granted that ATs from BFG, Falken, General, Firestone, Cooper, can do everything so well. But this wasn’t the case 10 years ago.