Another automatic transmission cooling option is the Flexalite 4116TJ direct fit auxiliary cooler, $104.77 on Amazon Prime as of 4/25/18.
https://www.amazon.com/Flex-lite-4116TJ-Direct-fit-Transmission/dp/B018B6XDVC
It is a simple but effective auxiliary ATF cooler with no moving parts and more than enough capacity for 95% of us, even in 4-lo at low speed.
A solution that may desirable for one situation may not be the optimum solution for everyone or every situation. For example, what might be necessary for desert rockcrawling or trailer towing in the mountains might actually be a disadvantage in other environments.
Some potential advantages of the Flexalite cooler over the fan-based Derate cooler are lower cost, less complexity, no moving parts, and nothing between the frame rails to clog with snow or mud. Sometimes simpler is better.
The bottom line is that one should always carefully analyze one's particular needs and desires and not blindly follow anyone's recommendations for equipment modifications. Even mine.
